H&M, one of the most renowned brand has named the American actress, producer, and model Olivia Wilde for theirs latest environment-friendly collection’2015 due to her commitment to sustainability and engagement in environmental causes. Their’s latest every collection i.e garment and accessory is made of organic materials including silk, cotton, linen, Tencel®, recycled polyester and conscious leather. The collection is the latest stage in H&M's long-term commitment to more sustainable fashion.
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| Olivia Wilde for 2015 H&M Campaign |
H&M has featured theirs latest collection with an environmental influence which is inspired by African, Asian and Indian culture. The main attraction of theirs latest collection is frocks that’s accented with hand-drawn prints.
H&M's head of design for new development said that "I love the look of this year's Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials".
Humanitarian and eco-conscious actress Olivia Wilde said that "Sustainability is one of my biggest passions. I'm proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability".
On April 16, 2015, the line will be available in approximately 200 H&M stores worldwide as well as in online.
Hennes & Mauritz (H&M) is one of the most popular brand which was established in 1947 in Sweden and now becomes one the most desired brand than others due to it’s affordability, up-to-date and high quality fashion. H&M has a wide range of collection and individual different concepts for women, men, teenagers and children. Every collections of this company is created by its own designers, pattern makers and buyers. The reputated brand H&M has more than 116,000 employees and around 3,400 stores in 55 markets, including franchise markets.
Reported by-
Mayedul Islam
Senior Reporter of Textile Tribune
Assistant Chemist
Ha-Meem Group, Tongi, Gazipur, Bangladesh
Email: mayedul.islam66@gmail.com
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