Justin Bieber, The new face in Calvin Klein Spring 2015 Campaign
To start a new year after passing a devastating 2014 it was too much necessary for Justin Bieber Landing a major campaign. Yes Justin Bieber fans will be delighted to see the news that their 20-year-old Musician, dancer, actor and singer-song-writer Justin Bieber will feature alongside Dutch supermodel Lara Stone in the Spring 2015 global multimedia advertising campaign of Calvin Klein Jeans and Calvin Klein Underwear.
It’s Justin Bieber , last year who involved himself most of the times in several negative issues accompanied by arrested on suspicion of driving under the influence, driving with an expired licence and resisting arrest without violence. He was also charged with assaulting a limousine driver, as wells as one count of vandalism for throwing eggs at his Calabasas neighbour's home.
It's not the first time, Justin Bieber and Lara pair have made headlines together, if you remind, Bieber wore nothing but his undies during last year's Fashion Rocks show and Lara shared the same stage.
Dutch supermodel Lara Stone shared her opinion about the new ad co-star-"It was really fun working with Justin. We had a great time on set and we had a lot of fun shooting the campaign. I think the shoot really captured the energy of the Calvin Klein brand."
Chief Marketing Officer of Calvin Klein, Melisa Goldie explained that why they did prefare Justin Bieber? She said "Justin's global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands."
And “Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns.”
We think Justin Bieber's bad-boy image and tattoos might have helped - let's not forget those Marky-Mark Wahlberg pics, eh? Plus, JB was recently ranked by Twitter as the number one most tweeted about musical artist of 2014.
Talking about Calvin Klein Justin Bieber said- "Calvin Klein is such an iconic brand and I am excited and honoured to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true," said Bieber. "This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.
The campaign was announced on 6th January via social media, but it will be be released worldwide in digitally and in print version on the March 2015 magazine issues. In February the fan will get a chance to participate in social media campaign by posting their own Calvin Klein selfies. the internationally renowned brand also posted a 30sec video featuring ad’s stars, where Bieber and Stone both were showcasing the latest styles of Calvin Klein jeans and underwear. And at the clips conclution “MY CALVIN” slogan is issued by Justin Bieber.
TextileTribune News Desk - Bangladesh
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