Leading USA Based Textile Company to Launch Products in India

Leading US-based home textile company Nextt, which is headed by an Indian named Arun Agarwal, has decided to participate in the 'Make in India' initiative by launching its products in the country early next year.

Nextt is a supplier of home textiles, garments, apparel fabrics and polyester yarns to major retailers like Walmart, Kohl's, Dillard's, JCPenney and Target.

Home textiles

Nextt CEO Arun Agarwal said the focus market area of the company in India would be the millennial generation, which "appreciates quality and brands, but still seeks value".

He plans to innovate its home textiles range by marketing them as fashion products and not as commodities in India.

"Besides having my roots in India, the new government's 'Make in India' initiative provides an opportunity to make India a key part of our strategy. Textile sector is an important employment generator in India after agriculture and will always remain crucial to Indian economy," says Arun Agarwal.

The USD 500 million company, which sells popular brands like Raymond Waites, Trina Turk, Kathy Ireland and Jessica McClintock, does 99 per cent of its sourcing from India with only micro fibres procured from China.

TextileTribune News Desk - Bangladesh

Source: Times of India

6:52 AM